There was a time when authors and publishers avoided summer book launches, but those rules have gone out the window. Today's news cycle (and the internet) operate 24/7, 365 days a year. It's brought ad adjustment in book marketing services, and summer is a good time to launch books in various genres. If you do, some season-specific approaches can improve your chances of success. One is to keep...

If you're a self-published author shopping around for book marketing services, you can find various options for hiring a publicist. They range from advisory to hands-on and what's best for you depends on your book and your budget. If you're a first-time author planning to promote your book DIY, it's wise to at least go for a consulting arrangement. Unless you're a trained PR professional of a...

The most successful book publicity programs make it easy for the media to cover a book, whether mentioning it in articles or interviewing you as its author. Publicists have long understood that creative pitches about popular topics are more likely to succeed. They have a variety of methods at their disposal, and finding the right ones for your book will help it succeed. Timing also matters, and...

Today nearly all forms of communication lead back to the internet, and for authors, it means their websites anchor book promotion activities. Even if you pitch the media for coverage using snail mail, the people who read your letter and press release will eventually go online to check a website. Therefore, your author's site must be well developed (not overdone). It needs to provide information...

Many authors who publish their work independently have editing, cover design, and book publicity services top of mind. But excellent book design is also crucial to a professional presentation of your work. When readers pick up a book and consider buying it, or when a reviewer reads it, an interior layout that's neat and easy to read is essential. Self-published titles compete against...

One recent check found more than 2.5 million business books available for sale on a large online bookselling website. It says a lot about both the competition and the opportunity. If that many titles are in print, it's a brisk market. If you've been researching how to market a book, some things are essential for your promotional plan. They revolve around target readers, key messages, and...

Using social media to market products, including literary works, is a topic of much conversation these days. Anyone with a thorough grasp of book marketing services will tell you it plays a role if used well – and one opportunity is to hold a contest. It's a way to increase people's interest and your following while promoting your book. People enjoy competition with the...

  More people than ever are self-publishing books, and many are finding success. But if you're a writer going it on your own, many areas like book promotion that a publisher would handle now fall to you. In some ways, it's an opportunity as much as a responsibility because you can steer your publicity toward target readers in the way you feel best. It's also important to remember...

Books that help people, when promoted smartly, have excellent chances for success in receiving media coverage. Along with popular online searches such as how to market a business book, self-published authors are looking for PR advice in record numbers. It’s because their genre is one of the fastest growing and most successful in all of publishing. Self-help books are an extension of...

Today's bookselling marketing place is legendarily competitive, but on the upside, there are more ways to promote a book than ever before. Every good book publicist has a range of proven successful tactics, and podcasts are one of them. Unlike mentions in articles or brief TV interviews, podcast interviews are generally long-form and conversational with an audience of highly...