Learning more about author marketing is essential if you're the author of a recently published book about a business or professional topic. You may have already come across the concept while researching how to market a business book. It's one of the primary components of book promotion, along with media outreach (publicity) and special events. Some but not all of author marketing today can take...

Even the world's most famous authors need marketing support for the new books they write to achieve their goals. Besides having an excellent literary agent and editor on their side, having a skilled publicist is a must. A successful book PR campaign depends on well-defined objectives, thorough planning, an identified target reader, and the proper outreach to media. It's a given that an author...

Both self and traditionally published authors benefit enormously from book publicity that promotes their work, and blogs play an increasing role. Ask anyone with experience in the publishing industry, from a literary agent to an editor, and they'll confirm the importance of marketing. Helping target readers discover a book is crucial to its success. Because they have niche audiences, blogs have...

Each year more self-published authors become successful, and their breakthroughs will help others in the future. While it's true some authors go the conventional route and find a literary agent who connects them to traditional publishers, and their numbers aren't increasing as quickly. For the many who are publishing their work independently. Time has shown what works best. One of the first...