The DatapublisherNews is the latest market research blog that covers all the latest news in the industry. It includes insights and analysis on the latest trends, as well as interviews with key industry players.

The current state of the market research industry

  • The current state of the market research industry is one of transition. In recent years, there has been a shift away from traditional marketing research methods, such as focus groups and surveys, towards newer techniques that make use of big data and advanced analytics.
  • This has led to a more fragmented landscape, with a growing number of small specialist firms competing against the large multinational companies that have long dominated the market research industry.
  • There are a number of factors driving this change. Firstly, the growth of digital channels has made it easier for companies to collect their own data, bypassing the need for third-party market research firms altogether.
  • Secondly, the rise of big data has given rise to new players who are able to offer insights based on analysis of large data sets.
  • And finally, advances in technology have made it possible for smaller companies to compete with the large incumbents by offering more agile and innovative solutions.
  • As a result of these changes, the market research industry is undergoing a period of consolidation.
  • The largest companies are acquiring smaller specialists in order to stay ahead of the curve, while many smaller firms are struggling to survive.
  • This consolidation is likely to continue in the coming years as the industry adapts to the changing landscape.

The top 5 market research firms in the world

1. Nielsen

2. Ipsos

3. Kantar

4. GfK

5. comScore

The top 5 market research blogs

1. Market Research World- This blog provides readers with the latest market research news from around the world.

2. The Market Research Event Blog- This blog covers all the latest happenings in the world of market research including conferences, webinars, and new products.

3. GreenBook Blog- GreenBook is one of the leading voices in market research offering insights, commentary, and best practices from industry experts.

4. Quirk's Marketing Research Media- This blog provides readers with the latest marketing research articles, case studies, and white papers from around the globe.

5. Market Research Links- This blog is a comprehensive resource for market researchers providing links to articles, reports, and other resources.

The top 5 market research news sources

There are a variety of ways to stay up-to-date on the latest market research news. Here are five popular sources:

1. Twitter - Following key market research hashtags, such as #mrx or #insights, can help you quickly find and read relevant articles.

2. LinkedIn - There are numerous groups dedicated to sharing market research news, such as the Market Research Professionals group.

3. Reddit - The subreddit /r/marketresearch is a great place to find links to interesting articles and discussions on all things market research.

4. Google News - You can set up Google News alerts for specific keywords, such as "market research" or "consumer insights," to make sure you don't miss any relevant news stories.

5. Datapublishernews - Our very own blog is a go-to source for timely market research news and insights!

How to get started in market research

  • If you're interested in market research, there are a few things you can do to get started. First, familiarize yourself with the different types of market research and the methods used to collect data.
  • Second, learn about the different sources of market research data, including both primary and secondary sources. Finally, take some time to explore the various market research databases and tools available online.


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