What is ON Page SEO? The answer is simple, on-page optimization is about making your website more visible to search engines while remaining completely free of any Spyware or Adware. Search engine optimization is essentially the procedure of enhancing the quality and volume of site traffic from major search engines to a specific website or even a blog. SEO targets free, unpaid visitors rather than paid, directed traffic or link exchanges.
Search Engine Optimization techniques are generally categorized into two main categories: On-Page and Off-Page. On-page optimization refers to those web pages that support and further the search engine's organic function by using meta tags, keywords, titles, and HTML structure, etc. On the other hand, off-page SEO refers to those web pages which do not support the organic function of a search engine. There are many techniques used in on-page optimization. These include building links, directory submissions, article submission, directory submission, blogging, forums posting, backlinking, bookmarking, and web directory submission. Off-page SEO techniques help in improving the rankings of the sites on search engines through various means like keyword density, use of reciprocal linking programs, link building techniques, search engine compatibility analysis, search engine marketing techniques, link popularity tools, search engine optimization tools, and methods, site maps, and other such techniques.
The best practice is to optimize the URL structure so that it not only includes the keywords but also contains the extensions of the domain name. This helps in better indexing by major search engines and helps in creating links with the right websites. Keywords should be properly researched and should be used consistently. Keyword density should be optimal, and the content on the pages should remain original and unique. The on-page SEO best practices suggest that for each URL, there should be at least three keyword-relevant links.
The other on-page SEO best practice is image optimization. To optimize images, you need to apply image optimization techniques. These include image map creation, high-quality image coding algorithms, and web images optimization. In addition, meta tags and keyword descriptions are essential for generating higher ranking results. The content of the Meta tag and description fields should be unique and of the same category and keyword relevant.
Once the page has been optimized, the meta description and title should also be written similarly. The title and meta description are the main attractions of the web page, and the on-page SEO practices suggest that the page should have at least one of them. For getting the best results from the On-Page SEO, the title text and description texts of the pages should be relevant to the information displayed on the page. Meta tags should be unique and the content of the tags should be consistent.
For On-Page optimization, you can use the Keyword Suggestion Tool to find keywords that are suitable to be the primary keywords for your web pages. After the keywords have been selected, the Google tool creates a list of sites that are similar to the selected keywords. You can then build a link on these sites to your site. Links must be used sparingly, as the search engines may penalize your site if the number of links exceeds the allowed links. If you do not follow the above-mentioned On-Page SEO Best Practices, your site will be penalized severely and will not rank well on the search results pages.