The prenatal vitamin supplement market size was worth USD 377.2 million in 2018 and is expected to grow at a healthy CAGR over the next five years. A crucial aspect driving the market is increased awareness of a balanced diet and suitable treatment among pregnant women. Pregnant women's hectic and sedentary lifestyles have resulted in a rise in mineral and vitamin deficiencies. Various factors boosting the market include incorrect baby nutrition, an increase in other birth abnormalities, and increased awareness of the benefits of prenatal vitamins.
To ensure the delivery of a healthy baby, a balanced diet and consumption of the appropriate number of essential components are critical beginning at conception. Almost all obstetricians in the United States now advise pregnant women to take these supplements. According to the UC Davis MIND Institute, women who were observed not taking daily prenatal supplements just before and during the first month of pregnancy were twice as likely to have a kid with autism spectrum disorder than women who took the supplements. Furthermore, due to rising income levels and market sellers' advertising efforts, prenatal supplement sales have increased.
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The market for prenatal vitamin supplements is growing due to increased awareness among pregnant mothers. For example, the National Health Mission (NHM) created a mobile-based application in April 2017 to raise awareness among parents, health workers, and pregnant women about the importance of pre- and post-natal care, institutional delivery, and immunisation. Furthermore, in February 2017, the Department of Health of the Republic of South Africa raised awareness by educating the public about pregnancy and promoting safe pregnancies during pregnancy week, resulting in increased demand for prenatal vitamin supplements.
In comparison to conventional adult multivitamins, prenatal vitamin supplements contain vitamins, calcium, iron, folic acid, and other minerals. Folic acids can help prevent brain and spinal cord disorders in children. Iron is helpful in preventing anaemia and promoting a baby's growth and development. These prenatal vitamin pills also aid in the baby's safe delivery. They are not intended to replace food; rather, they serve as supplemental nourishment for healthy foods, filling in any nutritional gaps in a typical diet. The industry has gained pace in both urban and rural locations around the world as women become more aware of the benefits of prenatal vitamin supplements.
Insights into Key Companies and Market Share
Manufacturers are concentrating on expanding their geographic reach through mergers and acquisitions with other businesses, with the goal of boosting market share and lowering operational costs. Product quality, technological advancements, pricing, volume, and capacity are the primary competing factors. One of the primary factors driving the global market is the increased launch of prenatal vitamin supplements. For example, Natrol LLC launched a new natural gummy vitamin and supplement brand in June 2018. Natrol Gummies are manufactured with organic ingredients, are non-GMO, and include no artificial sweeteners, colours, preservatives, or tastes.
Mergers and acquisitions are also used by manufacturers to boost sales. Garden of Life Inc., for example, announced in November 2017 that company would join Nestle to increase its geographical reach and product portfolio. Key players having a strong presence in the global market is Country Life LLC; Garden of Life Inc.; MegaFood; Biotics Research Corporation; Rainbow Light Nutritional Systems Inc.; Church & Dwight Co. Inc.; New Chapter, Inc.; and Abbott Nutrition.
The Report's Covered Segments
From 2015 through 2025, this research anticipates revenue growth at the global, regional, and country levels, as well as an analysis of current industry trends in each sub-segment. Grand View Research divided the global prenatal vitamin supplement market report into three categories: product form, application, and region.
Product Form Outlook
● Retail Stores
● Direct Selling
In 2018, North America had the highest share of 53.1 percent. Because of the growing number of self-directed customers, the area is likely to maintain its dominance during the forecast period. Furthermore, increasing dietary supplement penetration and simple access to high-quality goods are two other reasons driving demand for prenatal vitamin supplements in the region. Furthermore, the market is growing because to the prevalence of a sedentary lifestyle among women in Western countries. In the future years, Europe is expected to grow significantly.
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