The global matcha market was valued at USD 2.62 billion in 2016 and is predicted to develop at a CAGR of 7.6% between 2017 and 2025. Matcha tea was once seen to be an important component of Japanese culture. Over the projected period, the market is expected to be driven by rising health consciousness and consumer knowledge of the product's health benefits.

Matcha tea is a powdered, vivid, green-colored tea that is primarily created in Japan from shade-grown premium-quality tea leaves. It was mostly consumed by Buddhist monks, samurai warriors, and the Japanese people during the Tang period in China. The product's excellent health benefits have propelled its global popularity.

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The United States, Canada, Germany, the United Kingdom, France, and Australia have been highlighted as global key consumers. Because of its distinct taste and flavour, beverages and food items made with the substance have garnered widespread market approval in industrialised countries. The increased frequency of chronic diseases such as obesity, diabetes, and cancer has fueled consumer demand in the United States.

Antioxidants, vitamins, minerals, and amino acids are abundant in this substance. The product's oxygen radical absorbance capacity (ORAC) is estimated to be 1,384 units per gramme, which is higher than the 94 units per gramme average ORAC count of other nutritious fruits and vegetables such pomegranates, goji berries, walnuts, broccoli, spinach, and blueberries.

The product's anti-oxidant makeup allows it to prevent a variety of chronic diseases and guard against the detrimental effects of UV radiation. The antioxidants in the product, called as EGCG (epigallocatechin gallate), have been shown to help prevent cancers of the brain, bladder, prostate, and cervix. It inhibits malignant cell proliferation and consequently controls angiogenesis and metastasis.

The product's amino acid concentration is almost five times that of conventional black and green tea. The amino acid 'L-theanine,' which is found in the product, has the ability to reduce stress and promote relaxation, as well as improve mental alertness and mental serenity, and prevent chronic diseases such as type 2 diabetes and gastrointestinal issues.

Segments Covered in the Report

From 2014 through 2025, this research anticipates volume and revenue growth at the global, regional, and country levels, as well as an analysis of industry trends in each of the sub-segments. The matcha market has been divided by product, application, and geography by Zion Market Research.

Product Estimates & Trend Analysis

● Drinking-Use Matcha Green Tea Powder
● Additive-Use Matcha Green Tea Powder

Application Estimates & Trend Analysis

● Regular tea
● Matcha beverages
● Food
● Personal care

Insights into Matcha Market Share

AIYA America, The AOI Tea Company, Ippodo Tea Co., Ltd., DoMatcha, Encha, Midori Spring Ltd., and Vivid Vitality Ltd. are among the industry's major companies. To address the increased demand from food and beverage chains, some companies are improving their positions in the entire market by introducing new goods.

Companies in the business strive for the highest possible product quality. In addition, the companies plan to host a variety of events and workshops to educate clients about the product's benefits. To raise consumer awareness, the events explain how to make various recipes with matcha tea.

Regional Perspectives

Because of the widespread popularity of green tea in Japan and China, the Asia Pacific area had the largest regional market in 2016. The Asia Pacific region accounted for almost 64% of global industrial revenue. Tea-related ancient practises in Japan and China were a major contributor to Asia Pacific product industry concentration. Furthermore, due to rising health awareness, nations such as Australia, Singapore, and India are expected to emerge as viable markets. 

North America is expected to increase at the highest rate over the projection period, accounting for the second-largest proportion of global industry revenues. Japanese supermarket companies introduced the product to the North American market. The expanding demand in the United States has fueled the North American sector. Cities such as Los Angeles, New York, and Miami have a substantial number of cafés and restaurants serving matcha-based cuisine and beverages. The market in the United States has seen promising growth in recent years and is likely to keep rising throughout the forecast period.

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The product's outstanding health benefits have expedited its appeal among people all around the world. The global prevalence of lifestyle diseases has prompted consumers to increase their consumption of healthful, nutrient-dense foods and beverages. Because of their nutritious makeup, this is predicted to increase product demand.

The product's popularity has extended from Japan to industrialised countries in North America, Western Europe, and Asia, owing to its health benefits. Aside from its traditional use as tea, the commodity is increasingly being employed in the formulation of various beverages and dishes, as promoted by cafés, restaurants, and tea shops.

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