A lot has been said about SEO but the fact remains that SEO is such a vast domain that there is always something more to explore. Though being existent in the virtual world gives your brand a PAN world visibility. The fact remains that for any business to upscale, it is essential to find a foothold in the local market. It is the local market where your business could find its first set of customers who have all the potential to become repeat customers.
So How to Win Clients in Local Markets???
The answer is Local citation wherein you can do an online mention of your business through your business’ name, phone number and location. These citations can happen in the local telephone directory, websites, applications and other social media platforms. These local citations service prove to be the best option to gain online visibility in your local online community.
With a glimpse of what is Local citation, you must be wondering how local citations service would impact or contribute to SEO???
- As these citations appear in the local market where your possible consumers are hunting for you, it’s a win-win situation. Also, on the second thought, due to focussed online strategy, citations help you get that visibility in the local market.
- Amidst all the paid promotions, citations are an effective way of building organic visibility in the digital space.
- It is a known fact that one of the major SEO activities is establishing backlinks. In other words, effective SEO aims at establishing links back from authorized and trusted websites. And when we talk of backlinks, citations prove to be the best.
- Another important aspect of SEO is garnering positive reviews and feedback to enhance or up your Google ranking. In this scenario, citations help as people who use citations do mention reviews and feedback causing a rise in the Google ranking.
Thus, it is loud and clear that local citations prove to have a great impact on your business in that front line. Considering the contribution citations do to brand digital visibility, there is one ground rule that you need to follow. Ensure to always keep the information in citations updated. The whole SEO is working on this information and also the consumer would not like a gap between the online information and brand reality.
Considering its importance and impact, we bring you some points that you need to remember while building citations.
Firstly, it is essential to know that in how many ways you can build your citation???
Structured way: Like the name, one of the most common ways to build citations is to use the structured approach wherein the business registered lists NAP i.e. name, address, and phone number followed by the URLs of all the social media platforms on which the business exists.
Unstructured way: On the other hand, the unstructured way embraces presenting your business in a contextual way through the use of blog posts, forum posts, or press mentions.
Depending upon the nature of your business and the money you wish to pump into SEO, you can choose any style of citation.
Lastly, with a clear understanding of how local citations service works, it’s time to know the mandates that must be achieved for an effective citation:
- Ensure to maintain consistency in your NAP. A fluctuation in NAP would dampen the Goggle ranking because search engines would need more time in finding your business online.
- Get registered with a good, trustworthy agency. With so many, the probability of landing up signing with any agency exists. Therefore, thorough research on the credibility of each service provider is a must.
- Try to get as many reviews as possible as it is essential to make your brand get noticed.
With this clear understanding and guidance, we are sure that you would find it simple to get citations done. However, there are professional agencies too, who help you get the citations done.
Therefore, it is necessary to know about the service provider before choosing one. So, here is how you do that???
- What’s in the name??? But for the business it’s all in the name. Therefore, that becomes your first stepping stoneifor your brand incitation.
- As you cannot change brand details often, it is necessary that you make an impactful one. Therefore, choose an address and name that you are sure will become popular and catchy. Post the citation is done, check whether it is done right.
- As you can’t afford to go wrong with your information, it is better to have all this name and other important content written in a word document which you can easily access it.
- test for yourself. As you build your citation, dry run the impact of citing by yourself. After posting the citation, do a self search of your brand online to check it’s done.
- It is necessary that citations are streamlined. Therefore, it is essential that you clean up all previous/past citations and focus on the new ones. Optimize your business’s listings. Whenever possible, add photos, business information, and categories. Don’t forget to check for and respond to reviews, and keep listings updated.
Thus, based on this detailed run through on the why, what and how of citation, we are sure that you are ready to do location citation that would help scale your business to the next level. So, go ahead and scale high.