How has the journey from being a product marketer to being a CMO been? My transition from product marketing to CMO has been smooth since joining IntelePeer. I have been fortunate in my career, having worked for product marketing lead teams. As a result, my teams weren’t only involved in road mapping and product launches, but we were also actively involved in all aspects of go-to-market strategies, including demand generation, digital marketing, and analyst and public relations. It gave me a strong set of fundamentals to work from. As CMO, I still believe in a product marketing-centric organization, although my views have changed. While products are still important, they must deliver on a technical expectation; I have become less product and more solution-centric. To succeed in technology, your product can’t just work for the business it is sold to, it has to deliver on the complex needs of THEIR customers and their journey interacting with the business. 2. How are CX and CPaaS intertwined? In which industry are you seeing the most development with customer experience? In today’s customer-centric market, CX and CPaaS are inseparable. Recently, customer expectations rely solely on the interactions with businesses they buy from, and their loyalty to that business is significantly lower than ever. Tune in to Martech Cube Podcast for visionary Martech Trends, Martech News, and quick updates by business experts and leaders! Visit us @ https://www.martechcube.com/martech-interview-with-brian-gilman-cmo-at-intelepeer/

1. Can you tell us more about yourself and your career before Vibenomics? I have spent my 22-year career in business and technology leadership, primarily in media, entertainment and advertising. During that time, I have learned that most of my success comes in creative environments that push the envelope on innovation. 2. Could you tell us more about Vibenomics? At Vibenomics, we work with over 200 brands to reach over 210 million shoppers directly at the point of sale. We achieve this connection through location-based audio out-of-home (AOOH) advertising — sharing brand messaging via in-store speakers in retailers such as grocers and c-stores. Our targeted ads play in over 6,000 retail locations nationwide, allowing brands to customize in-store promotions by each location, demographic, daypart and campaign journey. We’ve also optimized our software to help brands align their seasonal promotions or location-based discounts with each store. Tune in to Martech Cube Podcast for visionary Martech Trends, Martech News, and quick updates by business experts and leaders Visit us @ https://www.martechcube.com/martech-interview-with-paul-brenner-vibenomics-cso/

We had the privilege to have a conversation with Ed Breault, Chief Marketing Officer at Aprimo, an industry-leading provider of marketing operations and digital asset management software. With a remarkable track record and a wealth of experience in marketing, Ed stands out as a true visionary in the field. Throughout his illustrious career, he has consistently displayed the ability to identify emerging trends, pioneer groundbreaking strategies, and empower teams to achieve exceptional results. So join us as we delve into Ed’s insights, uncover his leadership philosophies, and learn how he has successfully overcome challenges to propel Aprimo to the forefront of marketing innovation. Visit us @ https://www.martechcube.com/martech-interview-with-ed-breault-cmo-at-aprimo/

The digital marketing landscape is constantly evolving, driven by advancements in technology and the need for more sophisticated analytics tools. In this ever-changing environment, Google Analytics has long been a trusted companion for marketers, providing valuable insights into website traffic, user behavior, and conversion rates. However, as the industry continues to evolve, so does Google’s suite of analytics tools. One significant development that has recently grabbed the attention of marketers is the sunset of Google Universal Analytics. This move by Google carries both implications and opportunities for marketers seeking to optimize their digital strategies. Visit us @ https://www.martechcube.com/marketing-post-google-universal-analytics/

Kindly brief us about yourself and your journey as the Vice President of Customer Engagement at Validity Inc. I joined Return Path in 2011 with a remit to build and lead its international consulting function. It was one of the most rewarding roles I have performed, both in terms of the team I built and also the opportunity to work with major brands around the world. When Validity acquired Return Path in 2019, my role pivoted to become more focused on customer advocacy and thought leadership. They are inextricably entwined and meant I was well positioned to harness all the relationships I had built over the years to share and celebrate their amazing success stories. Visit us @ https://www.martechcube.com/martech-interview-with-guy-hanson-vp-at-validity-inc/

Imagine walking into a world where every business you interacted with had a personal assistant waiting to assist you with your every need. That’s the world of conversational AI – where chatbots and voice assistants are revolutionizing the way we interact with businesses. Conversational AI is no longer a luxury; it’s a necessity for companies looking to stay competitive in today’s business landscape. But with so many conversational AI platforms and tools available, it can be overwhelming to choose the right one. That’s why we’ve put together a guide comparing the top 5 conversational AI platforms and tools, so you can make an informed decision and choose the best one for your business needs. So, let’s explore these platforms and tools together! Visit us @ https://www.martechcube.com/top-5-comparisons-of-conversational-ai-platforms-tools/

As the Chief Revenue Officer at Conductor, I lead our Revenue organization and collaborate closely with our executive team to drive and deliver revenue results for the company. Throughout my 30-year career, I have had experience driving revenue growth and go-to-market strategies as an executive at Hewlett-Packard, Symantec, Rackspace, Nuance Communications, and ICIMS. When I joined Conductor in March 2021, three primary elements drew me to the role: 1) There was (and still is) incredible opportunity in the market—the organic marketing space is truly unique and has amazing potential to transform the MarTech industry; Stay Ahead of the Game with MTC Podcast, Your Go-To Source for Cutting-Edge Martech Insights, the Latest Martech News, and Expert Updates from Top Business Leaders! Visit us @ https://www.martechcube.com/martech-interview-with-tom-martin-cro-of-conductor/

Data analytics has become a crucial aspect of modern marketing, and it’s all thanks to digital transformation. With the rise of digital channels, marketers now have access to a wealth of data about their customer’s behavior, preferences, and interactions Stay Ahead of the Game with MTC Podcast, Your Go-To Source for Cutting-Edge Martech Insights, the Latest Martech News, and Expert Updates from Top Business Leaders! Visit us to know more @ https://www.martechcube.com/the-impact-of-digital-transformation-on-the-marketing-technology/