National Cinema Day effect: Brahmastra tickets at ₹100 for Navratri, Vikram Vedha opts for ‘affordable pricing strategy
The lessons of National Cinema Day seem to be getting Bollywood. The single-day price reduction of tickets to ₹75 saw a massive increase in footfalls for all films on Friday, September 23. Many pundits and industry insiders had asked the film industry to take note of it, and it seems filmmakers have. On Sunday, makers of Brahmastra and Vikram Vedha announced they were re-adjusting ticket...
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