How has the journey from being a product marketer to being a CMO been?
My transition from product marketing to CMO has been smooth since joining IntelePeer. I have been fortunate in my career, having worked for product marketing lead teams. As a result, my teams weren’t only involved in road mapping and product launches, but we were also actively involved in all aspects of go-to-market strategies, including demand generation, digital marketing, and analyst and public relations. It gave me a strong set of fundamentals to work from.
As CMO, I still believe in a product marketing-centric organization, although my views have changed. While products are still important, they must deliver on a technical expectation; I have become less product and more solution-centric. To succeed in technology, your product can’t just work for the business it is sold to, it has to deliver on the complex needs of THEIR customers and their journey interacting with the business.
2. How are CX and CPaaS intertwined? In which industry are you seeing the most development with customer experience?
In today’s customer-centric market, CX and CPaaS are inseparable. Recently, customer expectations rely solely on the interactions with businesses they buy from, and their loyalty to that business is significantly lower than ever.
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https://www.martechcube.com/martech-interview-with-brian-gilman-cmo-at-intelepeer/ How has the journey from being a product marketer to being a CMO been?
My transition from product marketing to CMO has been smooth since joining IntelePeer. I have been fortunate in my career, having worked for product marketing lead teams. As a result, my teams weren’t only involved in road mapping and product launches, but we were also actively involved in all aspects of go-to-market strategies, including demand generation, digital marketing, and analyst and public relations. It gave me a strong set of fundamentals to work from.
As CMO, I still believe in a product marketing-centric organization, although my views have changed. While products are still important, they must deliver on a technical expectation; I have become less product and more solution-centric. To succeed in technology, your product can’t just work for the business it is sold to, it has to deliver on the complex needs of THEIR customers and their journey interacting with the business.
2. How are CX and CPaaS intertwined? In which industry are you seeing the most development with customer experience?
In today’s customer-centric market, CX and CPaaS are inseparable. Recently, customer expectations rely solely on the interactions with businesses they buy from, and their loyalty to that business is significantly lower than ever.
Tune in to Martech Cube Podcast for visionary Martech Trends, Martech News, and quick updates by business experts and leaders!
Visit us @ https://www.martechcube.com/martech-interview-with-brian-gilman-cmo-at-intelepeer/