Each year more self-published authors become successful, and their breakthroughs will help others in the future. While it's true some authors go the conventional route and find a literary agent who connects them to traditional publishers, and their numbers aren't increasing as quickly. For the many who are publishing their work independently. Time has shown what works best. One of the first...

When researching how to market a book in today's environment, including high-quality blogs in your plan is a must. Each year, the number of blogs and their readership increases. It's part of a trend away from traditional media and toward online resources. Writers and journalists whose work years ago might have only been found in a newspaper today can be bloggers. Reaching one's audience...

  More people than ever are self-publishing books, and many are finding success. But if you're a writer going it on your own, many areas like book promotion that a publisher would handle now fall to you. In some ways, it's an opportunity as much as a responsibility because you can steer your publicity toward target readers in the way you feel best. It's also important to remember...

Many authors who publish their work independently have editing, cover design, and book publicity services top of mind. But excellent book design is also crucial to a professional presentation of your work. When readers pick up a book and consider buying it, or when a reviewer reads it, an interior layout that's neat and easy to read is essential. Self-published titles compete against...

Each year, video increases its value as a promotional tool, and books are among the beneficiaries. Producing video and distributing it via online sharing sites, author's websites, and attachments to social media posts are a tool book publicists use to call attention to new books. They're referred to as book trailers in the publishing industry, borrowing their name from movie trailers....

If you're an established writer aspiring to become a successful author, keep book marketing needs in mind as you publish your work. It's essential to consider what makes a successful book (all the things publishing houses handle) when you're a self-publisher. The good news is that if you're wise in your decision and planning, you can produce a quality book that competes well with titles from...

If you're a self-published author shopping around for book marketing services, you can find various options for hiring a publicist. They range from advisory to hands-on and what's best for you depends on your book and your budget. If you're a first-time author planning to promote your book DIY, it's wise to at least go for a consulting arrangement. Unless you're a trained PR professional of a...

Today's bookselling marketing place is legendarily competitive, but on the upside, there are more ways to promote a book than ever before. Every good book publicist has a range of proven successful tactics, and podcasts are one of them. Unlike mentions in articles or brief TV interviews, podcast interviews are generally long-form and conversational with an audience of highly...