The language you choose to present your project plays a critical role in setting expectations for backers. Your project description should give backers a realistic and accurate picture of what you’ve done so far, what stage of development you’re in now, and what you’re hoping to create with their support. Leaning on cheap marketing language to make your project appealing at the outset won’t do you any favors in the long run if your project isn’t able to meet the unrealistic expectations you set for your backers.
The language you choose to present your project plays a critical role in setting expectations for backers. Your project description should give backers a realistic and accurate picture of what you’ve done so far, what stage of development you’re in now, and what you’re hoping to create with their support. Leaning on cheap marketing language to make your project appealing at the outset won’t do you any favors in the long run if your project isn’t able to meet the unrealistic expectations you set for your backers.
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